Emily Saunders

Explore how leading brands are unlocking the full potential of creator partnerships, UGC, live shopping, and shoppable ecosystems to drive measurable ROI, brand equity and conversion. Learn how to craft full-funnel social commerce strategies that balance brand safety with agility, integrate creator- and consumer-led content to foster trust and loyalty, and scale affiliate and influencer models that close the loop from content to purchase. You’ll also discover how to amplify content across owned and paid channels, leverage live-selling formats, and apply practical frameworks to track ROI and ROAS in social-first environments.