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Connect with Heads of eCommerce & Digital Marketing from Europe’s biggest FMCG Brands

Competing for the attention of demanding consumers requires advanced tools to showcase products and win shoppers. And brands that embrace the best tech and processes are poised to boost their market share.

Digital FMCG unites over 300 eCommerce and Digital Marketing Leaders from Europe’s top FMCG brands, as they explore how to:

  • Create and distribute content that engages consumers and drives activations
  • Perfect your digital shelf to sell more products everywhere
  • Leverage social platforms to build trust with new audiences
  • Partner with retail media networks to increase brand equity
  • Turn a profit in the complex world of marketplaces
  • Use GenAI and digital tech to enhance your CX
  • Analyse data to build better online journeys that drive more sales

The event that gives me the most concrete takeaways I can directly implement in my day-to-day work.

Andrea Kocsis, Head of eBusiness Z EMENA Confectionery, Nestlé

Expert Speakers Include:

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Melda Hamarat

Global Head of Digital Commerce Strategy
Unilever

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Mehmet Sahinoglu

Head of Digital Innovation & Transformation, UK&I
Nestlé

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Sahiba Sachdeva

eCommerce Director - Amazon
L'OrŽal

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Tom Zegers

Head of Digital Activation
Coca-Cola Europacific Partners

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Juan Francisco Tomac

Head of eCommerce
Reckitt

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Natacha Volpini

Global Head Digital Consumer Innovation
The HEINEKEN Company

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Boris Rütten

Global Head of eCommerce
Henkel

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Anna Kevroletina

Head of Insights, Digital & Media CEE
Danone

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Marta Bukala

Head of Digital Transformation
Bayer

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Jim Wolff

Global Head of Digital Consumerism
Diageo

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Jenn Day

Head of Omnichannel Engagement
Colgate-Palmolive

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Sebastian Jan Gawelowicz

Head of Global CRM & Personalisation Technology
BAT

The Digital FMCG 2025 Playbook

Insights from 100 of the most senior figures in the food and beverage industry

Uniting Heads of eCommerce & Digital from companies including:

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“A great event to gain insights into how eCommerce is developing in various European countries.”

Arjan Vuik, Head of Group eCommerce Capability, Hero Group

The Digital FMCG Difference

Connecting you to more leaders from more top FMCG brands than anyone else

Where you really find out what the leading FMCG brands are doing to ready your eCommerce & digital marketing capabilities for today and tomorrow.

More engaging and immersive experiences than anywhere else

Take part in small working discussion groups so you can learn from all of the great minds in the audience as well as the speakers.

Focused on your specific needs better than anyone else

An agenda based on 100+ research interviews with FMCG digital leaders to ensure every challenge and opportunity you face is addressed.

Interactive Learning & Networking

Interactive by Design

From interactive panels to peer-led debates, you’re not just watching - you’re involved. Our agenda is built on participation, so expect lively discussion from the first session to the last. No death by PowerPoint.

Your Challenges, Solved

Bring your biggest questions. Whether in panels or Chatham House workshops, you’ll get direct access to experts who can help solve them. Real issues, real answers.

Beyond Business Cards

Networking isn’t an add-on - it’s built into every part of the agenda. We’ve created space for FMCG’s top minds to connect, collaborate, and spark ideas.

300+

eCommerce and Digital Leaders from leading FMCG brands and retailers

50+

Figurehead speakers from the biggest FMCG brands

8+

hours on-site networking and socialising time

Benefits of Attending:

Enjoy the fantastic networking and unparalleled learning experiences:

  • Network in person with 150+ eCommerce and digital leaders over coffee, lunch and evening drinks receptions
  • Experience the buzzing exhibition hall and evaluate the latest eComm, Data, CX, CRM and PIM solutions
  • Benchmark your eCommerce and digital strategy with your peers in interactive roundtables and workshops
  • Experience sessions live and get your pressing questions answered by industry leaders

An unparalleled opportunity to meet leading and disruptive brands and retailers, so we can best serve our consumers and win in the rapidly changing market.

– Roland Wiedhaup, Global Head of eCommerce, FrieslandCampina

An absolutely fantastic occasion to share our experiences and insights about eCommerce, digital transformation and the customer.

– Justyna Torres, eCommerce Director, Carrefour

Definitely, a virtual event not to be missed! Real opportunity to discuss current and future online food and bev trends

– Alistair Welsby, eCommerce Controller, Suntory

#DigitalFB

Join your cross-vertical FMCG peers over two days of insight, interaction, and innovation. Develop relationships, make new contacts and experience an event unlike any other. You'll come as an attendee, and leave as part of a community.