Adam Smith

Head of Retail Media Iceland & The Food Warehouse

Adam is driving a major transformation in-store through the rollout of digital screens and precise sensor technology. His team is focused on enhancing customer engagement and media monetisation by bridging physical and digital retail. The most exciting initiative underway is the nationwide deployment of smart screens, delivering measurable uplift in campaign performance and shopper experience.

Day 1 | 3rd March

4:00 PM Case Study: How to turn in-store digital tech into next-gen measurement that unlocks your retail media’s full potential

As retail media evolves, in-store performance has remained a black box - leaving brands unsure how their investment translates into results. This talk reveals a breakthrough in measurement technology that finally closes the loop. Discover how cutting-edge digital screens and customer-tracking systems are transforming physical stores into measurable, data-rich environments. By capturing real-time shopper engagement and linking it directly to in-store ad exposure, brands can quantify ROI and ROAS with precision, optimise spend, and make confident, data-led investment decisions that elevate the impact of their retail media strategy.

Check out the incredible speaker line-up to see who will be joining Adam.

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