Anna Kevroletina

Today’s media landscape is more fragmented - and fuller of opportunity - than ever before. From TikTok to Amazon to your owned eCommerce channels, brands are tasked with navigating a complex web of platforms while maintaining clear, consistent, high-performing messaging. This session explores how to drive measurable results across a diverse channel mix using full-funnel attribution, advanced ROI analysis and a dynamic test-and-learn approach. Discover how leading marketers are maximising impact through agile experimentation, smarter media allocation and connected brand experiences that resonate across every touchpoint.