Anouck Draps

Global Digital Media & Commerce Manager Lotus Bakeries

Anouck leads global digital strategy in the FMCG sector, with a focus on eCommerce and digital media. She drives omnichannel execution, blending performance and brand-building to deliver impactful consumer experiences. At Digital FMCG, Anouck will share insights on how Lotus Bakeries evolved its operating model to support digital acceleration - centralising digital ownership, while enabling agile local execution, and fostering cross-functional collaboration.