Digital FMCG 2026
3 - 4 March 2026
The Hurlingham Club, London
Anouck leads global digital strategy in the FMCG sector, with a focus on eCommerce and digital media. She drives omnichannel execution, blending performance and brand-building to deliver impactful consumer experiences. At Digital FMCG, Anouck will share insights on how Lotus Bakeries evolved its operating model to support digital acceleration - centralising digital ownership, while enabling agile local execution, and fostering cross-functional collaboration.
Day 2 | 4th March
2:10 PM Case Study: How to redesign your organisation and structure your teams to accelerate digital growth and innovation
To compete in a digital-first world, brands must evolve structurally as well as strategically. This session explores how you can redesign your operating model to support digital-native revenue streams, accelerate digital commerce and media efforts, and foster an innovative mindset. You will learn how to centralise digital ownership while empowering local teams with the flexibility and speed to act on market nuances; how to break down siloes between digital marketing, insights and strategy to enable cross-functional collaboration; and how to create integrated teams with redefined reporting lines and faster hiring for emerging skill sets. You’ll also hear how to balance local responsiveness with central consistency to deliver relevant, high-impact messaging across markets.
Check out the incredible speaker line-up to see who will be joining Anouck.
Download The Latest Agenda