Currently, I serve as Global Growth AI Transformation VP at Mars. My focus is on re-imagining how large consumer enterprises create value, moving beyond isolated digital tools to build an augmented growth engine. I work across global teams and partners to embed AI into brand planning, synthetic consumer research, and innovation workflows, empowering our people to make smarter, evidence-based decisions with greater speed and clarity.   I love building brands and growing businesses, and I have been fortunate to do it for over two decades across major multinational organisations with FMCG leaders like Mars and Danone. I have lived and worked across several countries, relocating across Mexico, Colombia, Belgium, and the UK, while taking on local P&L ownership, regional scope, and global leadership for multi-billion-dollar portfolios like Snickers, Twix, Skittles and Activia. I take immense pride in having an analytical foundation coupled with a passion for creative culture, whether turning around mature categories or scaling high-growth portfolios to record profitability.