Ben Higginson

Head of Channel Development, Digital Commerce Carlsberg Britvic

Ben's role is primarily focussed on Digital Commerce Data understanding and Insight generation – supporting the wider business in the UK to understand where to play, and how to win across all eCommerce channels. His team is investing in solutions to support the optimisation of Digital Shelf; and they are currently working on a solution with a separate third-party provider for Rapid Delivery Apps. Ben is currently focussed on bringing together two worlds; Soft Drinks and Beer. He is developing a framework for the new Carlsberg Britvic business to understand Digital Shelf performance, and how to action change to improve online sales.

Day 2 | 4th March

11:30 AM Panel: How can you implement digital shelf capabilities that optimise your omnichannel performance and enable data-driven decision-making?

Winning on the digital shelf requires more than visibility - it demands precision, alignment and cross-functional capability. This session explores how to evaluate margin, profitability and sales performance to prioritise your shelf strategy across platforms. Learn how to define what ‘good’ looks like in your category and set the right KPIs to drive activation. We’ll examine how to build the internal capabilities to scale digital shelf excellence, optimise product detail pages with dynamic content and AI-driven updates, and ensure real-time responsiveness. You’ll also hear how democratising access to shelf data across teams can unlock faster decision-making and stronger execution.

Check out the incredible speaker line-up to see who will be joining Ben.

Download The Latest Agenda