Blanca Cabrera

Today’s consumers expect marketing that’s fast, relevant and emotionally resonant. This session explores how to design a flexible MarTech stack that delivers on those expectations, combining personalised storytelling with consistent brand identity across geographies and channels. Learn how to use AI to target specific audiences and orchestrate real-time campaigns, while empowering your teams to test, scale and evolve messaging with speed. You’ll uncover strategies to connect performance data directly to creative and budget decisions, create seamless, intuitive experiences, and unlock greater ROI through smarter technology, stronger collaboration and trusted consumer connections.