Bo Hellberg | Digital FMCG

Day 1 | 2nd March

· Understanding what early results reveal about AI platforms as an advertising channel, including questions of addressable audience, attribution and whether it shortens or lengthens the path to purchase. ·
Delivering measurable proof points on where AI helps and where it doesn't, drawing on head-to-head testing of AI-generated versus human-made copy and imagery. ·
Avoiding the trap of AI-driven brand dilution by understanding where automation supports commercial goals without eroding the human distinctiveness that drives premium positioning.

Check out the incredible speaker line-up to see who will be joining Bo.