Carlos Paulo

Managing Director, Endless – Retail Media Solutions MC Sonae

Carlos leads MC's Retail Media business unit spanning different functions from Product Development to Operations, Go to Market, Data, and Analytics. His team is looking into solutions that help to streamline all processes and create a value proposition that addresses their client's brand building objectives. Carlos is currently building an offsite proposition that is compelling and flexible enough to respond to demands from the different stakeholders in the ecosystem.

Day 1 | 3rd March

10:20 AM Panel: How can you build stronger retailer partnerships to drive measurable incremental growth across your retail media offering?

Retail media is evolving fast—but for many brands, fragmented platforms, unclear ownership and siloed data still stand in the way of real performance. This session explores how to forge deeper, more strategic partnerships with retailers to unlock measurable, incremental growth. Learn how to allocate spend more effectively across diverse retail networks, establish robust governance frameworks, and harness AI-powered, self-serve tools for sharper planning and targeting. Hear how leading brands are unifying in-store, CRM and digital campaigns to link exposure to actual sales - and discover how you can turn joint business planning, data-sharing and activation into a lasting competitive edge.

Check out the incredible speaker line-up to see who will be joining Carlos.

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