Celso Borges Shimabukuro

Celso Borges Shimabukuro

Head of Digital Commerce Europe Mondelez

Day 1 | 2nd March

9:20 AM Case Study: Agentic Commerce Readiness: How to optimise product data and digital shelf content to win AI-powered shopping

  • · What is the commercial maturity of Agentic Commerce in 2027 and what is realistic for brands today? ·
  • How to prepare AI-ready product data and digital shelf content, improve visibility, discoverability and performance to optimise your digital commerce strategy for AI-powered shopping ·
  • Understand the rise of AI shopping assistants, emerging agent-to-agent commerce, and how to measure visibility, traffic, attribution and commercial impact in an AI-first ecosystem

Check out the incredible speaker line-up to see who will be joining Celso.

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