Chantelle Kennedy

Direct-to-consumer is no longer just a sales channel - it’s a strategic growth lever with the potential to drive brand-building, loyalty and first-party data capture. This session will explore how to define DTC’s role within your broader business model and unlock its full value. Learn how to scale with subscription offerings while avoiding channel conflict and retail cannibalisation, and how to build a high-performing DTC proposition through bundles, content-rich experiences and shoppable brand platforms. We’ll also examine how to use category-specific marketplace insights to optimise performance - and how to feed DTC learnings back into product development, media planning and retail strategy to fuel holistic business growth.