Digital Marketing Leader | Driving Digital Impact & Transformation - 10+ years’ experience across global, regional & local markets - French–Argentinian | Quadrilingual: Spanish, English, French, Italian - Specializes in CRM, data-driven marketing, paid & retail media, and 360° activations - Designs performance-focused methodologies and tools to optimize ROI and budgets - Drives projects end-to-end, unifies teams, strengthens partnerships, and accelerates digitalization