Denise Leroy

As content demand grows, brands must find smarter ways to produce consistent, high-quality assets across markets, formats and SKUs without sacrificing creativity. This session explores how strategic playbooks and operating models can provide the foundation for scaling fast – setting brand standards, tone of voice and scalable guidelines to maintain quality while integrating AI effectively. Learn how AI is being used to streamline asset translation, agency briefing, and production of text, image, video and audio content, accelerating delivery at scale. You’ll also uncover how to embed AI into existing workflows, pilot it in high-impact areas, and strengthen collaboration across internal and external partners to drive sustainable innovation in your content operations.