Diana Zharovskikh
Global Director of Pricing & Category Management DeliverooDay 2 | 3rd March
9:50 AM Panel: Digital Consumer Insights: How can you use synthetic audiences and behavioural data to spot shoppers’ needs before competitors do?
- ·Gain a deeper understanding of today's digital shopper by uncovering how consumers discover products, build online baskets, navigate digital channels and make purchasing decisions in an AI-influenced world. ·
- Harness the next generation of consumer insights by exploring how AI-powered research, synthetic audiences, behavioural data and social listening can deliver faster, richer and more actionable insights. ·
- Turn consumer intelligence into commercial advantage by identifying emerging shopper needs, understanding consumer intent across search, social and retail media, and using real-time insights to drive more effective innovation, marketing and category growth.
Check out the incredible speaker line-up to see who will be joining Diana.
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