Diana Zharovskikh

Global Director of Pricing & Category Management Deliveroo

Diana is responsible for Global NV value strategy, category management, taxonomy and CPG Insight. She utilises internal capabilities around partner tech and consumer presentation. Diana’s team has achieved overall double digit business growth, which is a significant step up in offer penetration on the platform; and they have recently launched their CPG Insight solution that is proving to be valuable and foundational to Deliveroo partnerships with CPGs, with c. 20 contracts in the pipeline.

Day 2 | 4th March

12:30 PM Panel: How can you leverage eCategory insights to strengthen your retailer partnerships and boost omnichannel growth?

Category strategy is evolving in the digital age, and brands must bring fresh, data-driven thinking to the table to remain relevant partners to retailers. This session explores how to use social listening and segmentation tools to build eCategory strategies that align category drivers with your growth priorities. Learn how to deliver insights that prove the mutual value of your activations - growing both your brand and the retailer’s category - and how to shape compelling category narratives that influence joint planning and shelf positioning. We’ll also look at how to align digital shelf execution with your eCategory approach to create the ideal online store, and how to apply this strategy across digital, in-store and hybrid retail environments to drive omnichannel growth.

Check out the incredible speaker line-up to see who will be joining Diana.

Download The Latest Agenda