Eleanor Myles-Hook

Scaling digital transformation requires more than just new tools—it demands coordinated strategy, agile structures and the right governance. This session explores how to evaluate, test and roll out new technologies through a centralised team with cross-market influence, ensuring efficiency and consistency across regions. Learn how to foster agile collaboration between central and local teams to respond quickly to market shifts, and how to close the loop between innovation, insight and execution with connected strategies. We’ll also discuss how Centres of Excellence (CoEs) can drive consistency in tools, frameworks and KPIs, while still allowing flexibility for local adaptation.