Fabiola Zelaya

Fabiola is responsible for Retail Media Global Strategy & Execution, and Digital Shelf optimisation. Her team invests in Retail Media Platforms for omnichannel integration, programmatic tools and AI for content and optimisation, and retailer's new capabilities to test audiences, data, etc. Fabiola is currently focused on elevating RM in North America, as part of non-endemic brands, and using it an integration of ATL campaigns.