Gael Peigné

VP Product Strategy Shalion

Gael has over 20 years of experience in global retail-based data and analytics at NielsenIQ, Circana and Pernod Ricard, and 8 years in global e-commerce at Flywheel and Shalion. As VP Product Strategy at Shalion, he focuses on understanding the future trends of connected commerce, including new forms of visibility and distribution such as Food Service Aggregators and the impact of generative engines on the shopper journey. His work centers on establishing a clear vision to help brands navigate these shifts and translate them into actionable strategies.

Day 1 | 3rd March

2:50 PM Case Study: Winning the Double AI Disruption: A Real AI Success Story of How a Brand Scaled Efficiency and Optimized Visibility

This session explores two AI-driven disruptions reshaping FMCG and eCommerce. First, how AI-powered digital shelf execution is transforming how teams access data, connect insights, and act faster. Second, how AI is redefining the shopper journey and how brands should revisit their content optimization. Based on applied research and real-world use cases, the session shares early learnings on how brands can build advantage by addressing both disruptions together.

Brands will take away:

How AI-powered digital shelf execution accelerates decision-making across teams
Why brand visibility must now be optimized for AI systems, not only for humans
How early GEO initiatives help brands learn and adapt faster than competitor
Key principles to build sustainable advantage at the intersection of AI, digital shelf, and commerce

Check out the incredible speaker line-up to see who will be joining Gael.

Download The Latest Agenda