Gianfranco Capobianco

Retail media is evolving fast—but for many brands, fragmented platforms, unclear ownership and siloed data still stand in the way of real performance. This session explores how to forge deeper, more strategic partnerships with retailers to unlock measurable, incremental growth. Learn how to allocate spend more effectively across diverse retail networks, establish robust governance frameworks, and harness AI-powered, self-serve tools for sharper planning and targeting. Hear how leading brands are unifying in-store, CRM and digital campaigns to link exposure to actual sales - and discover how you can turn joint business planning, data-sharing and activation into a lasting competitive edge.