Harriet Banks

Head of eCommerce & Shopper Marketing LIPTON Teas & Infusions

Harriet heads up the shopper marketing and eCommerce teams, helping shoppers discover brands whether online or in-store. Her team is investing in digital shelf, affiliate marketing, AI content production, and retailer sales data solutions. Harriet is currently using 1st party data to target lapsed and competitor shoppers, and track conversions across retailers and omnichannel.

Day 1 | 3rd March

9:20 AM Panel: How can you leverage test-and-learn cross-channel strategies to optimise your media mix and boost ROI?

Today’s media landscape is more fragmented - and fuller of opportunity - than ever before. From TikTok to Amazon to your owned eCommerce channels, brands are tasked with navigating a complex web of platforms while maintaining clear, consistent, high-performing messaging. This session explores how to drive measurable results across a diverse channel mix using full-funnel attribution, advanced ROI analysis and a dynamic test-and-learn approach. Discover how leading marketers are maximising impact through agile experimentation, smarter media allocation and connected brand experiences that resonate across every touchpoint.

Check out the incredible speaker line-up to see who will be joining Harriet.

Download The Latest Agenda