3 - 4 March 2026
The Hurlingham Club, London
Hugh’s work at CCAI focuses on AI-simulations for reimagining Consumer Insights. With his team, he has developed methods that can transform Market Research at FMCG companies, and present AI-simulations that mimic human decision making leading to nuanced, accurate, and quick market research solutions.
Large language models (LLMs) trained on real interview data can now replicate human responses with 70–85% accuracy. When you get AI-agents based on these to ‘talk to each other and interact’ these systems can reveal emergent social dynamics that closely mirror real-world behaviours. For FMCG brands, this opens-up new possibilities for gaining faster, richer insights into customer motivations and shifting market trends. Hear how modelling entire populations can empower FMCG brands to anticipate consumer shifts, test market scenarios with precision, and make faster decisions that could transform the $100B global market research market.
Check out the incredible speaker line-up to see who will be joining Hugh.
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