Iana Volshmid

Iana Volshmid

Director of Global Operations & Centres of Excellence Haleon

Day 1 | 2nd March

2:30 PM Case Study: Win the AI Search Race: How to Keep Your Brands Visible in the New Era of Product Discovery

  • · Explore how ChatGPT, Gemini, Amazon Rufus and other AI assistants are reshaping consumer search and product discovery. ·
  • Learn how AI is changing category navigation, recommendations and the way consumers research products before they buy. ·
  • Discover the strategies leading brands are using to build visibility, trust and authority across AI-powered discovery channels. ·
  • Focussing on how scientific content and evidence can support brand visibility, trust and discoverability in AI-powered search and recommendation environments

Check out the incredible speaker line-up to see who will be joining Iana.

Download The Latest Agenda