3 - 4 March 2026
The Hurlingham Club, London
Jais leads Creative and Production at The Barn, Arla’s in-house agency, guiding a team of 70 thinkers & do’ers across five agency hubs to build concepts and ideas that connect emotionally while working seamlessly across all touchpoints. His responsibility is to ensure creative quality and that we scale creativity globally while keeping it relevant to people’s lives locally. The team is investing in modular content systems, automation and AI workflows to supercharge our teams, and solutions that free up resources from repetitive versioning and give more time to craft that drives emotional impact. The focus is Through The Line delivering brand-led and cultural-led content built from the same strategic spine. Jais is currently establishing a culture-led operations setup to design for global and local relevance delivering faster time-to-market, stronger engagement, and proof that efficiency and creativity can fuel each other in FMCG.
Hear how Arla Food’s full-scale in-house agency has moved beyond fast, high-volume content delivery to become a long-term strategic partner to the business, embedded deeply in brand and category understanding. Discover how proximity, permanence and control over media buying have allowed the team to play across the entire funnel, bringing together data, creative and media to drive measurable effectiveness. Learn how the agency’s unique structure - free from the constraints of traditional outsourced service lines - enables it to tailor creative for the nuances of the vertical, leverage real-time performance data to inform outputs, and build a bespoke model focused on what’s best for its brands. You’ll walk away with practical insight into what it takes to scale an in-house agency that both cuts costs and drives real growth.
Check out the incredible speaker line-up to see who will be joining Jais.
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