Digital FMCG 2026
3 - 4 March 2026
The Hurlingham Club, London
Janis is responsible for growing the company's D2C beauty eCommerce brand, providing makeup and skincare designed for the unique needs of older women. She keeps the team focused on the 5 pillars of the growth strategy: conversion optimisation and improving website experience, new customer acquisition, increasing customer lifetime value, building a pipeline of new products and developing the team’s skills. The company is using AI to increase creative volume and personalisation, streamline processes, reduce the admin burden around reporting. That way the team can focus on insights and making improvements. Janis encourages her team to experiment with AI and see where it can make their roles more interesting and enjoyable. It's already significantly improved creativity.
Day 2 | 4th March
2:30 PM Panel: How can you balance DTC and retail channels to achieve sustainable growth without risking cannibalisation?
Direct-to-consumer is no longer just a sales channel - it’s a strategic growth lever with the potential to drive brand-building, loyalty and first-party data capture. This session will explore how to define DTC’s role within your broader business model and unlock its full value. Learn how to scale with subscription offerings while avoiding channel conflict and retail cannibalisation, and how to build a high-performing DTC proposition through bundles, content-rich experiences and shoppable brand platforms. We’ll also examine how to use category-specific marketplace insights to optimise performance - and how to feed DTC learnings back into product development, media planning and retail strategy to fuel holistic business growth.
Check out the incredible speaker line-up to see who will be joining Janis.
Download The Latest Agenda