Janis Thomas

Chief Marketing Officer Clothes Doctor

Janis is responsible for growing the company's D2C beauty eCommerce brand, providing makeup and skincare designed for the unique needs of older women. She keeps the team focused on the 5 pillars of the growth strategy: conversion optimisation and improving website experience, new customer acquisition, increasing customer lifetime value, building a pipeline of new products and developing the team’s skills. The company is using AI to increase creative volume and personalisation, streamline processes, reduce the admin burden around reporting. That way the team can focus on insights and making improvements. Janis encourages her team to experiment with AI and see where it can make their roles more interesting and enjoyable. It's already significantly improved creativity.