Janine co-founded 4Studio to build a digital centre of excellence at Channel 4. Her remit covers original and branded content production and strategy, creative, and cross-department leadership. A love of entertainment and a passion for digital has been at the heart of Janine’s career; at a first stint at Channel 4 as Entertainment Editor and ITV as Head of Digital overseeing shows like I'm a Celebrity, Saturday Night Takeaway and Love Island. In addition, on the brand side, she’s set up creative teams at Ogilvy and Starcomm, bringing digital inspiration to brands such as British Airways, Tata, Hellmann's and American Express. All this resulting in a range of award wins and nominations from BAFTAs to Webbys. She's also a qualified executive coach and mediator.