Janine Smith

Janine Smith

Head of Content Channel 4

Day 1 | 2nd March

2:10 PM Fireside Chat: Content Scaling: How can you accelerate creative production without compromising quality, losing creativity or consumer trust?

  • Learn where AI delivers the greatest value across content creation, localisation and campaign execution.
  • Discover how to balance automation with human creativity to build more engaging and authentic brand experiences. ·
  • Explore governance, workflows and best practices for scaling AI across global marketing teams.

Check out the incredible speaker line-up to see who will be joining Janine.

Download The Latest Agenda