Jasmine Bhasin

Category strategy is evolving in the digital age, and brands must bring fresh, data-driven thinking to the table to remain relevant partners to retailers. This session explores how to use social listening and segmentation tools to build eCategory strategies that align category drivers with your growth priorities. Learn how to deliver insights that prove the mutual value of your activations - growing both your brand and the retailer’s category - and how to shape compelling category narratives that influence joint planning and shelf positioning. We’ll also look at how to align digital shelf execution with your eCategory approach to create the ideal online store, and how to apply this strategy across digital, in-store and hybrid retail environments to drive omnichannel growth.