Jason Forbes

Jason Forbes is co-founder and CEO of XEO360, leading its mission to make AI search profitable for consumer brands across LLMs through action, automation and attribution. Drawing on deep experience in digital transformation, performance marketing and eCommerce, Jason previously held senior executive roles, including Chief Consumer Officer at Straumann, and served as Chief Digital & Media Officer at Coty across a $9bn 70+ brand beauty portfolio, where he led its global digital and eCommerce transformation.