Jason Simpson is Head of Omnichannel at Lactalis UK & Ireland, responsible for shaping the company's omnichannel strategy across major retailers and digital channels. Over a 25-year career in FMCG, he has worked across retail, e-commerce, wholesale and foodservice, with a focus on turning shopper insight, data and technology into practical commercial action.
Day 1 | 2nd March
2:50 PM Fireside Chat: Digital Category Strategy: How can you redesign category management for today's digital shopper?
- Learn how digital shopper missions differ from in-store behaviour and what this means for category strategy.
- Discover how to build an eCategory strategy that delivers value for both brands and retailers.
- Explore how AI-powered discovery and digital navigation are changing category management.
Check out the incredible speaker line-up to see who will be joining Jason.
Download The Latest Agenda