Jayme Hervé-Azevedo

Global Transformation Director, Content Production Haleon

Jayme has spent the last 15 years driving transformation programmes across multiple industries and functions. He currently leads content innovation at Haleon which includes scaling the use of content automation and AI to improve content quality, speed and cost. Prior this role, he led major transformation programmes in Global Operations and Media, including leading the company's global paid search and social strategy to deliver brand growth. Prior to joining Haleon, Jayme worked for several years in Technology Consulting driving transformation strategic advisory to IT delivery in supply chain and marketing teams.

Day 1 | 3rd March

12:00 PM Panel: How can you use AI and playbooks to efficiently scale and innovate your content while maintaining brand consistency?

As content demand grows, brands must find smarter ways to produce consistent, high-quality assets across markets, formats and SKUs without sacrificing creativity. This session explores how strategic playbooks and operating models can provide the foundation for scaling fast – setting brand standards, tone of voice and scalable guidelines to maintain quality while integrating AI effectively. Learn how AI is being used to streamline asset translation, agency briefing, and production of text, image, video and audio content, accelerating delivery at scale. You’ll also uncover how to embed AI into existing workflows, pilot it in high-impact areas, and strengthen collaboration across internal and external partners to drive sustainable innovation in your content operations.

Check out the incredible speaker line-up to see who will be joining Jayme.

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