Jenny Broddell

The ability to respond in real time is becoming a critical differentiator in driving conversion. This session will explore how brands can use live behavioural signals to trigger content and offers at the exact moment consumers are most likely to engage. Learn how to align digital touchpoints with missions, occasions and contextual cues to create seamless, relevant experiences. We’ll look at how to move beyond static campaigns and build dynamic, behaviour-led commerce journeys—and how the right technologies can unlock moment-based targeting across media, retail and owned environments.