Jim Wolff

Jim is responsible for helping the Consumer Planning and Brand teams across Diageo access digital consumer insights across content, commerce and culture. This also includes leading insight partnerships with media platforms such as Pinterest and Reddit, and bringing in thought leadership from universities.Diageo has their own internal solution for measuring consumer Talkability - or active interest in our brands - through search and social signals. This gives an unparalleled view on consumer awareness of our products, indicating future sales. Jim’s team is currently working with the Future of Marketing Institute at Oxford University and some of the computer science team at UCL to push the boundaries of what’s possible with AI and insight gathering.