Jim Wolff

Global Head of Digital Consumerism Diageo

Jim is responsible for helping the Consumer Planning and Brand teams across Diageo access digital consumer insights across content, commerce and culture. This also includes leading insight partnerships with media platforms such as Pinterest and Reddit, and bringing in thought leadership from universities.Diageo has their own internal solution for measuring consumer Talkability - or active interest in our brands - through search and social signals. This gives an unparalleled view on consumer awareness of our products, indicating future sales. Jim’s team is currently working with the Future of Marketing Institute at Oxford University and some of the computer science team at UCL to push the boundaries of what’s possible with AI and insight gathering.

Day 1 | 3rd March

9:00 AM Opening Keynote: Leveraging data sources and emerging technologies to access richer consumer insights that enhance your marketing precision and accelerate your brand growth

Digital platforms and evolving data ecosystems are transforming how consumers interact and shop, creating new opportunities for brands to understand and influence consumer behaviour at scale. This session will explore how brands can maximise both existing data sources - from search, social listening and first-party insights - and emerging tools, including AI, media partners and wider brand ecosystems, to build a more complete, real-time picture of consumers. You will discover how to leverage digital behaviours and cultural signals to better understand consumption patterns, identify untapped growth opportunities, and enhance your marketing precision. Gain practical strategies for combining data, platforms and partnerships to turn these insights into effective campaigns that drive engagement, loyalty and long-term brand growth.

Check out the incredible speaker line-up to see who will be joining Jim.

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