John Maltman

John Maltman is Chief Customer Officer at CommerceIQ. He is the founder of Digital Shelf Analytics platform e.fundamentals, which was acquired by CommerceIQ in 2022. Maltman has built a successful 30+ year corporate career with blue-chip FMCG companies, including global giants Procter & Gamble, PepsiCo and Asda Walmart, along with leadership roles in high growth B2B technology and service businesses, before stepping into the world of start-ups. Frustrated with the industry’s weak reaction to the enormous opportunities of ecommerce, John decided to apply his deep client-side knowledge to help brands win online.