Kamil Chudziński

Head of Transformation, Poland PepsiCo

Kamil leads digital transformation for the Polish market in PepsiCo, reshaping Ways Of Working through technology for the Commercial team. He is investing in solutions for B2B eCommerce, Analytics, and Image Recognition. Kamil’s most exciting current project is a B2B platform for retailers called PepHub. 75% of business partners in the HoReCa channel are using this B2B platform to place orders and drive collaboration. The platform positively impacts all commercial aspects including volume, range and frequency of ordering, but also helps to increase the engagement of retailers and drive long-term relationships.

Day 2 | 4th March

3:10 PM Case Study: How to address your employees WIIFM factor to build employee engagement throughout your digitalisation journey

This session will explore how to successfully engage employees in your digital transformation by identifying and addressing their WIIFM factor. Hear how recognising different fears and priorities can turn potential resistance into collaboration and unlock stronger results. Hear about PepsiCo’s global retail platform reframes the value of digital tools to prevent silent pushback and improved outcomes, and an image recognition tool helps overcome the fear of score manipulation and leads to more accurate reporting. Gain a structured three-step framework - pinpointing fears, clarifying priorities, and reframing solutions to simultaneously address both - that can be applied across your digital initiatives to drive adoption, foster engagement, and achieve more effective execution.

Check out the incredible speaker line-up to see who will be joining Kamil.

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