Kivanc Ozuolmez

Kivanc leads the strategy, development, and continuous improvement of consumer-facing digital products across omnichannel touchpoints, driving engagement and growth through data-driven product management. He oversees the full digital product portfolio - including eCommerce, eCRM, customer care, loyalty, and consumer experience - ensuring seamless integration across platforms and markets to deliver on global Direct to Consumer ambitions. Kivanc’s team is investing in solutions that enable a 360° consumer profile by integrating engagement signals across all digital and physical touchpoints. This includes platforms that unify data to drive personalised brand experiences, ultimately influencing both online and offline purchase behaviour. The focus is on scalable, insight-driven tools that enhance consumer journeys and fuel omnichannel growth. Kivanc is leading the development of a unified digital ecosystem that connects consumer data, engagement signals, and brand experiences across all touchpoints. By building a 360° consumer profile with real-time insights, his team is enabling personalised journeys that drive both online and offline conversion. This initiative has already improved omnichannel performance and is making impact on acquisition, managing early churn, and deepening consumer loyalty across markets.