Manvee Sharma
Global Digital Marketing Lead FrieslandCampinaDay 2 | 3rd March
2:00 PM Case Study: Digital Category Management: How to use Digital Shelf data and AI-powered category intelligence to grows sales and retailer partnerships
- · Build an eCategory strategy that delivers mutual growth by understanding digital shopper missions, optimising online assortments and creating category strategies that strengthen retailer partnerships and accelerate category performance. ·
- Turn digital insights into commercial influence by using Digital Shelf data, shopper behaviour and AI-powered category intelligence to shape Joint Business Planning, improve category discovery and grow share of category. ·
- Redefine category management for the digital era by designing the ideal online store, creating compelling digital category narratives and aligning category strategy with evolving consumer journeys and AI-powered search.
Check out the incredible speaker line-up to see who will be joining Manvee.
Download The Latest Agenda