Maria-Adriana Calugareanu

Head of eCommerce, Commercial, EMEA McCormick & Company

Maria-Adriana is responsible for driving the commercial success of the company's online retail partnerships across EMEA. She manages relationships with the pureplay and social commerce channel, leading the digital transformation and accelerating online growth with these partners. Her team is investing in solutions to optimise the digital shelf and leverage AI-driven insights for forecasting and automation. These tools allow them to make smarter, faster decisions and create efficiencies that fuel sustainable growth across markets. One of Maria-Adriana's most exciting projects is the launch of TikTok Shop - The Flavour Vault - alongside the debut of the company's first Schwartz Limited Edition seasonings. These flavour concepts are rooted in online and social commerce insights, and through the expertise and agility of cross-functional teams, they have been able to bring small-batch blends to life.