Marta Bukala

Marta plays a central role in driving Bayer's digital acceleration - from spearheading AI integration to leading a cross-functional Media & Content team. Her work spans strategy and execution, empowering teams across categories with the tools, insights, and capabilities needed to thrive in a fast-changing digital environment. A key part of Marta’s focus is building digital fluency across the organisation while ensuring innovation remains compliant in a tightly regulated sector. Bayer Consumer Health is investing heavily in AI-driven solutions to enhance content creation, streamline approval workflows, and optimise media performance. Marta's other areas of focus include eCommerce platforms that improve conversion, CRM tools enabling deeper personalisation, and scalable analytics that support real-time decision-making. Bayer’s new menopause ecosystem - anchored by the Canesmeno app - combines physical and digital products to deliver holistic support. The successful soft launch and internal alignment on this initiative highlight a powerful model for future digital health innovation.