Maxime Lamagat

Digital Marketing Director The Absolut Group

Maxime manages digital marketing for The Absolut Group globally, covering a broad range of brands starting with the iconic vodka Absolut. As brands embrace creativity and the mixing of people, his team is taking a particular interest in technologies that enable the company to connect better together, while making the world a better place. They have been exploring human-first machine-enhanced content creation for a while, and are continuing to do this with AI. Maxime’s team has been working on tech-augmented bottles, such as Augmented Reality gifting and connected bottles with sustained interest from the ground.

Day 1 | 3rd March

12:00 PM Panel: How can you use AI and playbooks to efficiently scale and innovate your content while maintaining brand consistency?

As content demand grows, brands must find smarter ways to produce consistent, high-quality assets across markets, formats and SKUs without sacrificing creativity. This session explores how strategic playbooks and operating models can provide the foundation for scaling fast – setting brand standards, tone of voice and scalable guidelines to maintain quality while integrating AI effectively. Learn how AI is being used to streamline asset translation, agency briefing, and production of text, image, video and audio content, accelerating delivery at scale. You’ll also uncover how to embed AI into existing workflows, pilot it in high-impact areas, and strengthen collaboration across internal and external partners to drive sustainable innovation in your content operations.

4:40 PM Table 1: AI-Driven Content Creation: Embed AI into your content workflows to boost quality, speed and localisation without losing control

Check out the incredible speaker line-up to see who will be joining Maxime.

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