Megan Davies

Megan Davies

Integrated Consumer Experience Director - Europe Brown-Forman

With more than a decade of experience spanning agency and brand-side leadership, Megan Davies leads media excellence, omnichannel growth, and marketing transformation across Europe for Brown-Forman. Passionate about the intersection of AI, data, and consumer behaviour, Megan helps brands navigate emerging technologies and turn innovation into measurable business growth.

Day 1 | 2nd March

12:50 PM Fireside Chat: Conversational Product Discovery: How to optimise your brand for AI recommendations to increase visibility and trust

  • · Learn how discovery is shifting from traditional search to conversational experiences across ChatGPT, Gemini and retail AI assistants. ·
  • Maximise visibility and trust in AI recommendations by optimising content, product information and brand signals that influence AI-driven product discovery and purchasing decisions. ·
  • Understand how consumer behaviour is evolving by exploring changing search-to-chat habits, new decision-making journeys and what brands and retailers must do to remain discoverable in a conversational commerce landscape.

Check out the incredible speaker line-up to see who will be joining Megan.

Download The Latest Agenda