Natacha Volpini

In a world where most ads are skipped through in seconds, brands need to build content and experiences that people want to spend time with. This session reveals how one brand is using creative inventions - gamified experiences, digital tools, and culturally relevant platforms - to boost average consumer engagement from mere seconds to over four minutes. You’ll learn how to design online consumer interactions that align with your brand purpose while delivering entertainment and utility for your audience, enabling you to capture first-party data, and generate smarter reactivation and measurable ROI across markets.