Nicole Pilkington

Global Head of eCommerce Acceleration Barilla

Nicole is an experienced eCommerce and Digital professional with extensive background in both building best in class capabilities and hand on operational management across FMCG and Amazon. She is currently leading digital commerce acceleration strategy for Barilla across key customers spanning Omnichannel, PurePlay & eFoodservice, working with 35 countries and over 150 individuals who work with or support eCommerce in their role.

Day 2 | 4th March

12:30 PM Panel: How can you leverage eCategory insights to strengthen your retailer partnerships and boost omnichannel growth?

Category strategy is evolving in the digital age, and brands must bring fresh, data-driven thinking to the table to remain relevant partners to retailers. This session explores how to use social listening and segmentation tools to build eCategory strategies that align category drivers with your growth priorities. Learn how to deliver insights that prove the mutual value of your activations - growing both your brand and the retailer’s category - and how to shape compelling category narratives that influence joint planning and shelf positioning. We’ll also look at how to align digital shelf execution with your eCategory approach to create the ideal online store, and how to apply this strategy across digital, in-store and hybrid retail environments to drive omnichannel growth.

Check out the incredible speaker line-up to see who will be joining Nicole.

Download The Latest Agenda