Digital FMCG 2026
3 - 4 March 2026
The Hurlingham Club, London
Oleg is responsible for leading the creation of engaging video content at scale across all paid and owned digital channels. His core focus is ensuring assets drive both brand relevance and performance objectives. Given the rapid development and differentiation of AI tools, Oleg’s team is focused on exploring and integrating these technologies for content creation and automation. Their efforts are centred on leveraging these solutions to streamline workflows and unlock new levels of creative efficiency. A recent highlight of Oleg’s work was the special premiere at the YouTube Festival in Berlin - a fully AI-generated advertising spot created in collaboration with the production company 27km. This project demonstrated how equipping creative teams with the right tools can dramatically expand the boundaries of creativity, effectively taking our vision to wherever our ambition leads us.
Day 1 | 3rd March
12:00 PM Panel: How can you use AI and playbooks to efficiently scale and innovate your content while maintaining brand consistency?
As content demand grows, brands must find smarter ways to produce consistent, high-quality assets across markets, formats and SKUs without sacrificing creativity. This session explores how strategic playbooks and operating models can provide the foundation for scaling fast – setting brand standards, tone of voice and scalable guidelines to maintain quality while integrating AI effectively. Learn how AI is being used to streamline asset translation, agency briefing, and production of text, image, video and audio content, accelerating delivery at scale. You’ll also uncover how to embed AI into existing workflows, pilot it in high-impact areas, and strengthen collaboration across internal and external partners to drive sustainable innovation in your content operations.
Check out the incredible speaker line-up to see who will be joining Oleg.
Download The Latest Agenda