Oleg Fedotkin

Head of Video, Global Brand HelloFresh

Oleg is responsible for leading the creation of engaging video content at scale across all paid and owned digital channels. His core focus is ensuring assets drive both brand relevance and performance objectives. Given the rapid development and differentiation of AI tools, Oleg’s team is focused on exploring and integrating these technologies for content creation and automation. Their efforts are centred on leveraging these solutions to streamline workflows and unlock new levels of creative efficiency. A recent highlight of Oleg’s work was the special premiere at the YouTube Festival in Berlin - a fully AI-generated advertising spot created in collaboration with the production company 27km. This project demonstrated how equipping creative teams with the right tools can dramatically expand the boundaries of creativity, effectively taking our vision to wherever our ambition leads us.