Oliver Bradley

Digital Commerce Strategy & Operations Director Neem Consulting

Oli has spent over 17 years in digital commerce, beginning with Unilever’s UK and global teams, where he developed shopper-first frameworks and scaled content across 14 markets for 77 brands in partnership with Neem Consulting. He led the adoption of AI and automation to cut costs, improve consistency, and drive award-winning results, including Best CPG at the Digital Shelf awards and recognition in the DCI index in 2024. Oli has conducted extensive eye-tracking studies on online shoppers, championed mobile-first content, and worked with Cambridge University, GS1, CPGs, and retailers to set the global standard for Mobile Ready Hero images, publishing guidelines in 2022. He now heads Digital Commerce at Neem Consulting, helping CPGs deliver impactful, shopper-centric digital experiences.

Day 1 | 3rd March

3:10 PM Case Study: How to perfect every pixel of your eCommerce images to boost mobile conversions

Mobile commerce accounts for about two thirds of all eCommerce retail, with many consumers only looking at thumbnail images of a product before adding to basket. Shockingly, most product images viewed at thumbnail sizes don’t communicate the critical things shoppers need to know – including the brand, type of product, variant, and size. This talk will explain how you can check your eCommerce primary and secondary images to see whether the text and numerals have adequate size and sufficient contrast. See a live demo of a new AI-driven tool called RHINO, which can automatically test size and contrast within thousands of images, and estimate the effectiveness of the entire eCommerce image portfolio for your brand.

Check out the incredible speaker line-up to see who will be joining Oliver.

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