Paul Lees founded and leads CheckoutSmart, the UK’s leading platform for helping FMCG brands improve their online performance through authentic shopper engagement. Under his leadership, CheckoutSmart has developed award-winning solutions, including SmartInsights, SmartReputation and SmartActivation, that combine real shopper data with advanced analytics to strengthen reputation, drive trial, and unlock actionable category intelligence. With CheckoutSmart’s proprietary, patented technology, Paul and his team deliver genuine shopper reviews and insights that help brands perform better on the digital shelf. Their work enables companies to understand what shoppers really think, act on live feedback, and turn everyday customers into powerful brand advocates. A long-time FMCG expert at Mars and Heinz, with leadership roles in marketing, sales, and research, Paul is passionate about helping brands convert insights into measurable business growth.