Phil Voget

Head of eCommerce DACH Cooper Consumer Health

Phil leads the digital commerce strategy and growth across Germany, Austria, and Switzerland at Cooper Consumer Health. In his role, Phil oversees the development of performance-driven eCommerce initiatives, marketplace expansion, and omnichannel activation that bridge brand marketing with conversion excellence. With extensive experience in digital marketing, sales, and online retail operations, Phil has built a career at the intersection of commerce, data, and customer experience. His expertise spans eRetail management, digital trade marketing, and the optimisation of consumer journeys across multiple platforms and partners. He is passionate about using technology and insight to drive incremental growth and strengthen Cooper Consumer Health’s digital footprint in competitive markets.

Day 2 | 4th March

9:40 AM Panel: How can you optimise your visibility across the LLM ecosystem to stay discoverable as consumers shift from search to chat?

As LLMs become central to how consumers discover and evaluate products, brands must understand how these systems source, rank and surface information – and how to shape their inputs to influence outputs. This session explores how to optimise visibility across LLM-friendly ecosystems and tools like Amazon’s Rufus using structured data, semantic cues and authoritative references. Learn how to align with retailers and syndication partners to ensure your digital assets are compliant, consistent and ready for generative AI. With SEO evolving into Generative Engine Optimisation (GEO), the risk is clear: if consumers shop through agentic AI and conversational interfaces, traditional ecommerce journeys could be bypassed entirely. Find out how to stay discoverable and relevant as AI becomes the gateway to online commerce.

Check out the incredible speaker line-up to see who will be joining Phil.

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