Phin Parsons

Head of eCommerce Commercial, EMEA Kenvue

Phin drives market leading eCommerce growth by optimising customer and channel management and delivering meaningful initiatives. He also coordinates the EU business of Kenvue's largest Pure Play customer across Retail, Media, Digital Shelf and Supply Chain. Phin’s team is currently investing in tools for Digital Shelf and Share of Search, as well as technology to improve the shopper journey, and AI solutions for customer forecasting. His most exciting current projects include eCategory Management collaboration with a strategic retail partner to revolutionise the shopper journey within a specific healthcare category.

Day 2 | 4th March

12:30 PM Panel: How can you leverage eCategory insights to strengthen your retailer partnerships and boost omnichannel growth?

Category strategy is evolving in the digital age, and brands must bring fresh, data-driven thinking to the table to remain relevant partners to retailers. This session explores how to use social listening and segmentation tools to build eCategory strategies that align category drivers with your growth priorities. Learn how to deliver insights that prove the mutual value of your activations - growing both your brand and the retailer’s category - and how to shape compelling category narratives that influence joint planning and shelf positioning. We’ll also look at how to align digital shelf execution with your eCategory approach to create the ideal online store, and how to apply this strategy across digital, in-store and hybrid retail environments to drive omnichannel growth.

Check out the incredible speaker line-up to see who will be joining Phin.

Download The Latest Agenda