Qaiser Bachani

Head of Consumer Experience, Europe & Global Brands Mondelez International

Qaiser leads the team driving the company’s digital enterprise strategy and oversees media investments across the Europe business unit. His work is centred on advancing digital transformation, strengthening consumer engagement, and optimising media effectiveness at scale. Previously, Qaiser held senior global roles at Bayer Consumer Healthcare and GSK (Haleon), where he led initiatives in precision marketing, digital transformation, and performance marketing. Earlier in his career, he spent over a decade in leadership positions at leading media agencies across Asia, working with clients such as Procter & Gamble.

Day 2 | 4th March

4:20 PM Panel: How can you spot genuine innovation opportunities to fuel the next wave of FMCG eCommerce growth?

With technology reshaping every corner of commerce, it’s more important than ever to distinguish genuine innovation from passing hype. This session will help you understand the tech breakthroughs poised to fuel the next wave of FMCG growth—and what they really mean for your business. Learn how early adopters are generating results from new formats, channels and business models, and pressure-test your brand’s readiness for what’s coming next.

Check out the incredible speaker line-up to see who will be joining Qaiser.

Download The Latest Agenda