Qaiser Bachani

Qaiser leads the team driving the company’s digital enterprise strategy and oversees media investments across the Europe business unit. His work is centred on advancing digital transformation, strengthening consumer engagement, and optimising media effectiveness at scale. Previously, Qaiser held senior global roles at Bayer Consumer Healthcare and GSK (Haleon), where he led initiatives in precision marketing, digital transformation, and performance marketing. Earlier in his career, he spent over a decade in leadership positions at leading media agencies across Asia, working with clients such as Procter & Gamble.