Rachit Kapoor is a marketing strategist, operator and founder with 16 years of experience helping brands build momentum, launch products and drive growth across technology, fintech, e-commerce and consumer businesses. As former Senior Global Product & Channel Marketing Lead at Amazon, he led go-to-market and product marketing for Amazon Pay across the UK, Europe, the US, India and Japan. Today, Rachit is Founder & CMO of Sun Root Digital, where he advises ambitious businesses on go-to-market strategy, product marketing, brand and growth. He is also preparing to launch a new consumer brand, drawing on experience gained at Amazon, Gulf Oil, San Miguel, Adidas and KFC to shape his next venture. Rachit also hosts The Marketing Guy podcast and speaks on how brands can turn shifting consumer behaviour, technology and commerce into sustainable growth.