Rachit Kapoor is a marketer and founder with 16 years of experience across technology, fintech, e-commerce and consumer brands. He previously led product and channel marketing for Amazon Pay across the UK, Europe, the US, India and Japan. He is now building RARA, a new roasted nut brand launching in November, bringing world flavours to everyday snacking with real spice and no added oil. Alongside RARA, he advises businesses through Sun Root Digital on go-to-market, product marketing and growth. Earlier in his career, he worked with brands including Gulf Oil, San Miguel and KFC.
Day 2 | 3rd March
12:00 PM Panel: Social Commerce Strategy: How can you leverage TikTok Shop, affiliate and live shopping activity to drive measurable sales and long-term customer value?
- · Build a social commerce strategy that delivers commercial results by leveraging creators, TikTok Shop, affiliate partnerships and live shopping to turn engagement into measurable sales and long-term customer value. ·
- Maximise the effectiveness of creator marketing by understanding how to measure influencer performance, balance brand safety with authenticity, and identify the content and partnerships that drive the greatest commercial impact.
- Win where culture and commerce converge by creating social-first experiences, harnessing user-generated content and building agile strategies that convert consumer attention into sustained business growth.
Check out the incredible speaker line-up to see who will be joining Rachit.
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