Roisin Devine

Connected packaging is opening up new possibilities to enrich the customer experience both in-store and online, offering brands a powerful way to engage audiences beyond the point of sale. This session explores how to use digital packaging to deliver added value through storytelling, rewards and interactive content that build long-term engagement. Learn how to move beyond transactional touchpoints and create emotionally resonant connections that foster loyalty and brand equity. You’ll hear how successful digital transformation is being driven by close collaboration between media, brand and data teams—and how a test-and-learn mindset can fuel innovation at scale, even with limited resources.