Sahiba Sachdeva

Winning on the digital shelf requires more than visibility - it demands precision, alignment and cross-functional capability. This session explores how to evaluate margin, profitability and sales performance to prioritise your shelf strategy across platforms. Learn how to define what ‘good’ looks like in your category and set the right KPIs to drive activation. We’ll examine how to build the internal capabilities to scale digital shelf excellence, optimise product detail pages with dynamic content and AI-driven updates, and ensure real-time responsiveness. You’ll also hear how democratising access to shelf data across teams can unlock faster decision-making and stronger execution.