Scott Thomas

Co-founder & CEO Creatively Squared

Scott Thomas is Co-founder and CEO of Creatively Squared, a platform helping global FMCG brands including Unilever, Nestlé, P&G, Mars, Kimberly-Clark and Coca-Cola improve the effectiveness of paid social advertising through structured creative experimentation.

With a background in science and strategy consulting, Scott approaches marketing as a problem-solving system rather than a campaign discipline. His work focuses on how brands design test-and-learn loops on social platforms that connect creative decisions to measurable commercial impact.

Scott works with marketing teams to close the gap between creative, media and measurement, helping organisations move from activity-driven execution to outcome-driven optimisation grounded in real consumer response. At Digital FMCG London, he brings a practical perspective on how leading brands are rethinking experimentation on paid social to improve media effectiveness and ROI.