Scott Thomas

Today’s media landscape is more fragmented - and fuller of opportunity - than ever before. From TikTok to Amazon to your owned eCommerce channels, brands are tasked with navigating a complex web of platforms while maintaining clear, consistent, high-performing messaging. This session explores how to drive measurable results across a diverse channel mix using full-funnel attribution, advanced ROI analysis and a dynamic test-and-learn approach. Discover how leading marketers are maximising impact through agile experimentation, smarter media allocation and connected brand experiences that resonate across every touchpoint. 

As commerce journeys become more complex and media channels more fragmented, building a high-performing, full-funnel strategy requires tighter integration across paid, earned, and owned touchpoints. In this workshop, you’ll explore how to connect brand-building and performance media, how to align retail media with upper-funnel planning, and how to track and optimise media effectiveness across platforms and formats.